IT is increasingly becoming a business partner in organizations worldwide.
Many companies have recognized that IT can be more than just automatic processes and can also efficiently reduce costs. Market-oriented IT services open up new chains of distribution to shorten the "time to market" of new services. Social networks improve employee communications and are now an important tool of the marketing activities. Intelligent IT architectures optimize processes within companies.
Key driving forces in the industry are mainly new developments in business intelligence, SOA, SaaS, cloud computing, mobile computing, storage and social media. The challenges many businesses face are the IT complexity with user requirements, efficiency, costs and easing the pressure of integration.
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