Philipp Rosenthal is a marketing and communication professional for complex products and service offerings. He started his career on the agency side and moved on to work in international sales, marketing and business development roles at Overture Services (inventor of search marketing), Yahoo! Inc. and United Internet Media. After 5 years of global offering development and industry marketing at the Finnish IT service firm Tieto, he joined the Swiss digital transformation consultancy Infocentric Research AG in April 2013 as Principal and member of the executive board. He consults clients on executive and operations level and specializes in working for non-digital industries.